The gps group of companies was founded in 1997 by two former Ferrero managers Gerd Palmer and Gerd Schreiner. In 2001 Andreas Luppold joined the group as a Partner.
gps dataservice GmbH (Germany) runs a test panel of over 300 Hyper- / Supermarkets, 60 drugstores & 50 gas stations in Germany. Besides the test of innovations through Controlled Store Tests gps dataservice analyses consumer data from loyalty cards (“Payback”, “Gute Karte”) and offers additional POS research tools.
gps dataservice Polska was founded in 2003 and runs a test panel of over 150 stores in Poland.
gps research Limited Malta. Founded in 2006 gps research Limited Malta is focussing on the “Test island Malta” as a melting pot of international young language students from Western Europe, Eastern Europe and Asia. Both the quantitative and qualitative research and real life store tests can be done with the target group at hand in an area of 2 square kilometres.