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OUR TOOLS
Test panel (shops) (supermarket products) The company's own external Shop Test Panel offers "full service" testing which consists of supervision and strict control of the test conditions, and collection and analysis of scanner data, placement, price and stocks. The test panel consists of a test region (language school region) and a control region (where only locals shop). In total 50 POS are available For product categories other than FMCG gps research is able to select possible test shop partners in the area. The test panel could be as well extended to bars/cafes and clubs. Focus Groups A focus group is a small group composed of 8 to 10 people selected from a broader population. A facilitator interviews the participants for their opinions and emotional responses about a product, service, advertisement, idea or packaging in an interactive group setting. Mini Groups A mini group is similar to a focus group but it consists just of 2 to 4 participants. In depth interviews In depth interviews are similar to focus groups but generally just one person is interviewed at a time. In depth interviews involve an one-to-one relationship between the interviewer and the participant and are ideal to research intimate and sensitive information. POS Interviews and testing POS Interviews and testing deliver information direct from the customer regarding their opinion and attitude towards the product at the POS. Home Use Tests A product is given to a test person or a household in order to find out how the product is actually being used/consumed and to get feedback on basis of the real usage. The test persons are being interviewed before and after the Product promotion (tasting) and interviews at Point of Sale With our qualified promoters and interviewers we are able to arrange product tasting promotions and interviews at the Point of Sale. By this we can provide detailed information about the peoples’ opinion of the product and the likeliness to buy the product in a real life surrounding. Face to Face Interviews A direct, face-to-face conversation between a representative of the research organization (the interviewer) and a respondent or interviewee.
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by ICON Studios