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TEST ISLAND MALTA
Malta, the Mediterranean Group of Islands south of Sicily, is an ideal “Test Island”. Not only does it host due to English being the second national language, language students from all over the world. Surely these international consumers do reflect the average consumer but are rather more educated with higher income, more internationally and thus earlier adopting new trends and new products. The fact that these language students are located in a small area (of 2 square kilometres) on the island is a “dream” for every “marketer” who wants to learn from young international consumers. Moreover Malta hosts 1,2 million tourists per year who can also be used as a research target group. Malta, being a small island, even leads to the idea of launching an innovative product nationally in Malta and learn from consumer acceptance both from students/tourists and the local population – at considerably low marketing spendings. Malta has a Mediterranean climate, similar to that of Southern Italy or Southern Greece. The annual mean temperature is of 18ºC (64ºF) and the monthly averages ranging from 12º C (54ºF) to 31ºC (88ºF). Since the Maltese climate is mostly warm and dry, it makes the country an ideal place to test summer products “nearly all year long”. Young Urban Early Adopters Surely these international students do not reflect the “average” consumer but are rather more educated with higher income, more internationally and thus earlier adopting new trends and new products. 250.000 “Young Urban Early Adopters” from Western Europe, Eastern Europe and Asia are located in a small area (40 language schools within 2 square kilometres) on the island. A “dream” for every “marketing professional” who wants to learn from young international consumers. List of the Major Students Nationalities:
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Due to English being the second national language and the warm climate, Malta hosts a large number of language students from “all over the world”. 
by ICON Studios